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Opt-outs lists contacts who must not receive WhatsApp marketing or broadcast messages. Customers who reply STOP appear here. You can also add or clear opt-outs manually. Open WhatsApp in the project sidebar, then select Opt-outs.

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Prerequisites

  • WhatsApp connected on Overview
  • Permission to create or update WhatsApp records for add / clear actions
Until connected, this tab shows Opt-out list unavailable. Use Search phone or name to find a row. Columns show phone number, name, source (profile or list contact), opted-out time, and actions. Empty state: No opted-out contacts. Contacts who send STOP or whom you opt out manually appear here.

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Add an opt-out

1

Open Opt-outs

Under Outreach, select WhatsApp, then Opt-outs.
2

Add opt-out

Select Add opt-out. Enter Phone number in E.164 form (for example +15551234567), then confirm Add opt-out.
The phone appears in the list with an opted-out timestamp.

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Clear an opt-out

Clear only when the customer agrees to receive WhatsApp marketing again. Select clear on the row, confirm Clear WhatsApp opt-out, then Clear opt-out. Customers can also re-opt in by messaging RESUBSCRIBE. Botcadence suppresses broadcasts for opted-out numbers and can send a confirmation reply when they STOP. See Settings for compliance notes.