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Broadcasts send an approved WhatsApp template to one or more contact lists. Broadcasts is a sibling under Outreach (not a WhatsApp hub tab). Every broadcast still uses the hub connection, numbers, templates, and opt-outs.

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Prerequisites

  • WhatsApp connected and a CONNECTED number on Overview and Numbers
  • At least one approved template (not catalog or multi-product — those cannot be sent from broadcasts yet)
  • At least one contact list with recipients (Lists under Outreach)
  • Meta payment method on the WABA
If WhatsApp is not connected, Create Broadcast sends you to Overview. Opted-out numbers are suppressed.

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Open Broadcasts

1

Open Outreach

In the project sidebar under Outreach, select Broadcasts.
2

Review the list

Search broadcasts, open a row for the inbox view, or use Insights / Report. Status includes Active, Paused, Completed, Stopped, and Draft.
Empty state: No broadcasts yet. Create one with an approved template and contact list.

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Create a broadcast

1

Start create

Select Create Broadcast.
2

Broadcast setup

Enter Broadcast name (required) and optional Description. Confirm the hub connection phone. Choose Send from number and an approved WhatsApp Template.
3

Audience

Under Select contact lists, choose one or more lists. Recipients who are opted out are skipped.
4

Template variables

If the template has placeholders, map each variable to a contact field and set Fallback if empty. Fallbacks are required before you can continue.
5

Schedule

Set the send window: Send Schedule Timezone (campaign or contact timezone), timezone / fallback timezone, Start Date, End Date, Start Hour, End Hour, and Send Days. Defaults are often UTC, 09:00–17:00, Monday–Friday.
6

Review and create

Confirm name, template, language, and lists, then select Create Broadcast.
The broadcast appears in the list. Use Launch, Pause, Stop, Resume, Relaunch, Clone, or Settings from the row menu as needed.

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Lifecycle actions

From the broadcasts table you can launch, pause, stop, resume, relaunch, clone, open settings, and view the report. Confirm dialogs explain whether pending recipients are cancelled or the send window continues.
Finish phone registration in the WhatsApp hub before a number can send broadcasts. Catalog and multi-product templates are blocked on create with a clear error.