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Business Profile edits the public WhatsApp profile for a Cloud API number: about text, contact details, category, and photo. Open WhatsApp in the project sidebar, then select Business Profile.

Prerequisites

Until connected, this tab shows Business profile unavailable.

Edit the profile

1

Open Business Profile

Under Outreach, select WhatsApp, then Business Profile.
2

Pick the number

If you have more than one number, choose Profile for number. Changing this profile does not change the default sender on Numbers.
3

Update fields

Set About, Email, Description, Address, Website, and Category. Click the avatar to upload a JPEG or PNG photo. The verified name from Meta is read-only.
4

Save

Select Save profile.
The profile fields refresh with the values you saved for that number.

Limits

Category options include Retail, Professional services, Health, and similar Meta categories, plus Other and Not a business.